The IDC MarketScape addresses the needs of buyers of retail digital marketing technology services by evaluating providers possessing new technology-related competencies to address these market requirements. The report highlighted Publicis.Sapient’s knowledge, skills, and capabilities:
“Publicis.Sapient's key initiatives to improve its offerings focus on broadening and deepening advanced analytics, data science, and business services, such as SEO/SEM, merchandising, marketing campaign management, and analytics.”
IDC MarketScape: Worldwide Retail Digital Marketing Technology Services 2017 Vendor Assessment 1
Source: IDC, 2017
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.