A Leader in Retail Digital Marketing Technology

Recognized by the IDC MarketScape for our work enabling retailers to re-imagine business through a radically customer-centric approach
IDC Marketscape

The IDC MarketScape has named Publicis.Sapient a Leader in its Worldwide Retail Digital Marketing Technology Services 2017 Vendor Assessment.

We’re proud to be recognized for our work in enabling retailers to thrive in the digital world, and helping them re-imagine business through a radically customer-centric approach.

“Publicis.Sapient is one of the leading digital transformation partners for retailers. With a strong track record of innovation and deep capabilities in omni-channel customer engagement strategy and implementation services, Publicis.Sapient continues to be one of the foremost players helping high-profile and enterprise-class clients achieve their digital business transformation objectives.”

Greg Girard Program Director, World-Wide Omni-Channel Retail Analytics Strategies, IDC Retail Insights

The Report

The IDC MarketScape addresses the needs of buyers of retail digital marketing technology services by evaluating providers possessing new technology-related competencies to address these market requirements. The report highlighted Publicis.Sapient’s knowledge, skills, and capabilities:

“Publicis.Sapient's key initiatives to improve its offerings focus on broadening and deepening advanced analytics, data science, and business services, such as SEO/SEM, merchandising, marketing campaign management, and analytics.”

IDC MarketScape: Worldwide Retail Digital Marketing Technology Services 2017 Vendor Assessment 1

Source: IDC, 2017

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

Transformation Partner

With a focus on helping retailers align their digital marketing technology strategies to evolving competitive realities the Publicis.Sapient has a deep history and continued success in agency-oriented advertising and marketing now complemented by digital transformation work for high-profile, well-regarded clients.

To that end, Publicis.Sapient is a demonstrated transformation partner in today’s digital age.


  1. IDC MarketScape: Worldwide Retail Digital Marketing Technology Services 2017 Vendor Assessment (Doc # US42556916, May 2017)

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