We continue to advocate for the joining of the CTO/CIO and CMO into the role of the CMTO. Along these lines, most companies’ first encounter with this shift is through the increasing internal collaboration between technology and marketing in building products and/or services that better customers’ lives. This synergy is what takes one-off innovation and transforms it into sustained quality across branded experiences.
Helping Clients Reimagine Business in the Age of the Customer
This piece includes some of the great thinking and research done around the benefit of merging technology with marketing.
Global Retailing in the Digital Age
In our retail research, you can see how the collaboration between marketing and technology leads to enhanced experiences and sustained innovation.
Dispelling 5 Myths about Experience Design
This article presents a simple client example of how thinking in terms of technology and marketing together leads to better user experiences.
The Rise of Digital Experience Platforms
This article presents another client example of how thinking in terms of technology and marketing together leads to optimized and streamlined customer experiences.
Enterprise Startup: Tactics for Thriving in Fast-Changing IT Environments
A portion of this piece highlights how marketing and agile technology (together) can build internal structures that allow for sustained, quality innovation.
Artificial Intelligence: Applying Big Data, Machine Learning & Causal Reasoning to Digital Transformation
The layering of artificial intelligence systems to better leverage data in creating experiences is probably one of the best examples of this theme, and is the thesis of this entire article.
Leveraging Emotion Insights to Drive Experiential Return
Emotion insights give organizations higher value consumer behavior data around experiences, which then allows organizations to deliver more effectively on this theme.
Conversational UI: Talking Loud and Saying Plenty
Conversational user interfaces, as a whole, are great examples of this theme and this article offers demonstrations of its integration across multiple industries.