Shopper-First Retailing

What Consumers Are Telling Us About the Future of Shopping

We partnered with Salesforce to understand how consumers are shopping in-store, on mobile, and through social channels.

Through our analysis of shopper behaviors, preferences, and motivations, we identified four elements that make up the foundation of shopper-first retailing.

Read the full report for key findings we uncovered, real-world examples, and practical steps for the path forward.

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