Putting customers at the center of your business means being responsive to their ever-changing needs and expectations. But extensive (and expensive) platform projects are often at odds with the need for agility. How do retail businesses accommodate the emergence of new shopping preferences, platforms, and functions — such as buy buttons on Pinterest — in order to deliver consistent high-quality customer experiences?
The good news is that, thanks to maturing ecommerce technologies, retailers have the means to become more adaptable. A modular ecommerce architecture empowers them to modify customer experiences to keep pace with change. More good news: embracing an adaptable ecommerce architecture need not entail a big-bang approach. In fact, we recommend that retailers apply a phased methodology that spans four levels of maturity. We refer to this as the Ecommerce Adaptability Curve: