CPG at a Crossroads

Key questions for CPGs as they face this existential challenge.
Digital Business Strategy

Shoppers today want more than a great product. They expect a frictionless experience, and preferably a delightful, shareable one. But with new platform-based "experience providers" taking an increasing share of shopping transactions, how can CPG brands stand out?

In this paper, we examine what CPG brands must do to compete against disruptive delivery, subscription, and voice services. 

Read on for four key questions every CPG company must ask in order to prepare for the new realities of shopping and buying in the age of Alexa.

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