Hacking Architecture

Reimagining Physical Spaces to Align with the Ways People Live, Work, Shop and Play
Customer Experience

What if your store, office, or showroom could respond to who you are, where you move, what you touch (and even smell)?

Responsive environments understand and respond to human behavior, and in doing so, they create more engaging experiences for the customer—as well as more valuable data for business leaders.

In this paper, we explore new rules in design and architecture, as well as new tools and technologies, that can work in concert to create immersive, responsive environments.

Read on for diverse examples of responsive physical and digital experiences, as well as six key recommendations for getting more out of existing spaces.

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49 Cities.
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1 Vision.