Analysts predict that by 2020, 1.7MB of new information will be gathered every second for every person on earth. Contributing to that massive figure is the prediction that the average person will own more than five connected devices by the same year.
With data and customer touchpoints continuing to grow at this exponential pace, brands face massive opportunities—along with multiple challenges. The increase in customer information and engagement exposes the critical need for a technology solution provides a 360° view on customers that will enable seamless experiences. Enter the Customer Data Platform (CDP).
Read our latest paper in partnership with Tealium to learn about the business case for CDPs, including:
- The key capabilities and functionality of a CDP
- Differences between CDPs and other solutions like DMPs, ESPs, and DSPs
- 4 key industries that are taking advantage of CDPs to stay ahead of the competition
- Key considerations for evaluating a CDP