The Seven Attributes of Cognitive Marketing

Harnessing the Rich Data of the Connected Economy to Create Experiences that Attract, Acquire, and Retain Customers
Marketing Transformation

As tech-enabled buyers leave increasingly rich clues about what they want and need, the seven attributes of cognitive marketing help executives transform customer engagement with content and advice that is trusted, conversational, relevant, and personal.

In this article, we provide insights on how to master these attributes—and take advantage of smart machines—to become trusted, valuable cognitive marketers.

Read on for practical advice and a detailed case study to guide executives on the path to cognitive marketing maturity.



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