Let’s Give Them Something to Talk About

As the conversational interface takes off, brands need to prepare.
Data & Artificial Intelligence

Conversations with inanimate objects have become commonplace. Although a few particular brands currently come to mind when we think of Virtual Personal Assistants and other voice-based interfaces today, analysts predict that at least 30% of searches will be
conducted without a screen by the end of this decade.

How does this affect brands and businesses? We see three key ways:

  • Virtual assistants will engage their virtual peers, combining AI forces to tackle larger tasks.
  • Search results will be smaller and more restricted, creating more urgency around remaining a top-three most relevant result.
  • Amazon will get even more aggressive, owning several shopping categories, experiences, and even products.

Brands must begin to adjust for this future today. Read on for our five key recommendations to succeed in a voice-powered world.

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