Transformation Is About the Things That Count

Not the Things that Can Be Counted

Metrics are a powerful part of any business. Without knowing what you're aiming for, how can you get there?

But what if we're measuring the wrong things?

In this article we posit that anyone in an organization can shift metrics and mindsets toward customer benefits — and it turn toward business transformation.

Read on to learn about the advantages of customer benefit metrics, and two key steps for getting started with this simple but fundamental change.

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