Audi City became the first digital, portable automobile show room. With no real cars, but every option available, an entirely new retail environment lets buyers experience every possible combination of the Audi portfolio like never before.
An experience powered by seamless gesture control and one-to-one rendering of life size vehicles, combined with real time pricing and availably, gives buyers a completely new, transformative approach to car buying.
Audi City launched in several major cities around the globe, with impressive results. Audi City in Beijing drove a 70 percent increase in sales; 65 percent of buyers purchased an Audi without a test drive, and optional equipment sales increased 20 percent.
The concept is brilliant on many fronts where the buyers experience the future of car buying while the Audi dealer saves a ton of money on real estate as they don’t have to keep dozens of cars in inventory.
Audi City’s touchscreens and all-around interactivity make conventional car dealers seem so last century.