Children with serious illnesses often travel great distances for medical treatment, separating them from family, friends, and the daily lives they’ve come to know. Science tells us: children heal faster when they are near the ones they love. Still, finding the right words to give comfort in these moments can be a struggle. Blink is an innovative, family-centric, physical-to-digital experience that translates light into a language of love to keep families connected through trying times.
SapientRazorfish partnered with RMHC to create an innovative experience that helps keep families close without the need for words. The strategy also considered how technology could facilitate unconventional forms of nonverbal communication.