Desperados beer has a long history of encouraging the creative freedom of street artists. But what if the provocative brand launched in Singapore — with an event that would empower and encourage artists to express themselves in a place that prohibits such art? The event came together in the first art hack of its kind.
In Singapore, street art is treated as vandalism — and offenders are routinely punished through community service or corporal punishment. Given the seriousness of the offense, and the progressive nature of its brand, Desperados contracted SapientRazorfish to design a fresh approach, informed by radical customer-centricity, that would challenge the city’s longstanding political culture with an event that would evoke provocative conversation.