The Cocktail, Perfected.

Tequila Patrón

Patrón Cocktail Lab

Patrón enjoys tremendous brand equity and dominates the premium tequila market — 7 out of 10 bottles sold are labeled Patrón. In order to stave off a rise of new competition and sustain growth, Patrón wanted to showcase the versatility of the premium spirit in a fun and unique way — Patrón Cocktail Lab was born.

Patrón Cocktail Lab is a radically customer-centric, intelligent, recommendation engine that blends consumer insights with technology across mobile, desktop and voice-enabled platforms to serve up the perfect cocktail. It’s like taking your favorite bartender everywhere you go.

Discover Your Perfect Cocktail

Patrón Cocktail Lab showcases the variety and discoverability of Patrón cocktails by delivering recommendations based on occasion, type, flavor, and level of difficulty. Answer a few short questions, search by name or ingredient, or simply “Ask Patrón” for a cocktail that suits your mood on your Amazon Echo device. 

SapientRazorfish and Patron Recommendations, Recipes & Pro-Tips

Just “Ask Patrón”

The Patrón Cocktail Lab site experience was transformed into an at-home cocktail concierge by developing a Patrón skill for Amazon Alexa, the native software on the Echo device. In addition to serving you the perfect cocktail recipe, you can “Ask Patrón” questions like, “How do I muddle a drink?” or “What can I make with Patrón silver, club soda and limes?”, or “What’s the difference between Añejo and Reposado?” Patrón is the first spirits brand to develop on this emerging voice-enabled platform. 

SapientRazorfish Patron Cocktail Lab on Amazon Echo

Curated Recipes & Pro Tips

Patrón Cocktail Lab has an extensive catalog of expertly curated cocktails and the recipe database is updated monthly with submissions from top bartenders around the world. Pro Tip videos teach you the latest mixology techniques so anyone can make the perfect cocktail at home to complement any mood, meal, or moment.

SapientRazorfish Patron Cocktail Catalog


Patrón Cocktail Lab has exceeded key performance metrics, garnered extensive media attention, and won a 2016 OMMA Award for Online Advertising Creativity in the Wearables/IoT category.


SapientRazorfish Patron Case Study Results

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