Unilever’s customer-centric model consistently puts people first, helping its audiences get more out of life. So when it comes to hair, what’s the simplest way to find out what consumers want? You start by listening to them.
Every year, there are over 11 billion hair-related searches on Google. But it’s not branded products that men and women turn to. They’re looking for inspiration, advice and solutions, and it’s that content that keeps them coming back for more.
In response, we launched All Things Hair, Unilever’s first ever publisher brand. With a powerful editorial team boosted by some of the world’s best vloggers, we transformed the hair category and created a successful publishing platform.