Customer-Centricity Drives a Reimagined Multichannel Shopping Experience


Walmart’s Customer has an App-etite for Shopping Anytime, Anywhere

In a growing, yet underdeveloped e-commerce landscape, Walmart Canada is leading a retail transformation. A transformation that is truly customer-first in its approach to all things digital. With great pride, SapientRazorfish has partnered with Walmart to develop the experience across all touchpoints, including a recently launched mobile app that is available on both iOS and Android.

SapientRazorfish Walmart App

We’re #1: is Canada’s 1st Responsively Designed e-Commerce Site for a Big Box Retailer!

We took the philosophy that customers want to browse and shop anywhere, anytime, to heart. So we created a responsive site that fluidly adapts to any device. The new incorporated best of breed technologies, modular architecture and consumer-driven insights that resulted in a seamless, consistent experience from desktop, tablet or mobile device. In 2016, we saw incredible year over year growth. The numbers speak for themselves. 

SapientRazorfish Walmart Case Study Results

SapientRazorfish Walmart App

Canadians love fresh groceries. We just made it easier to shop and pick up.

Staying true to Walmart’s brand promise of helping customers live better lives while saving time and money, a new grocery service was integrated into an existing responsive experience. Designs that were developed and tested with buyers resulted in a customer-centric experience that includes features such as:

  • A real-time slot booking engine for grocery pickup
  • A fixed grocery-list style shopping cart
  • The ability to save customers' carts across devices and channels


SapientRazorfish Walmart Grab&Go Demonstration

Customers can shop at work. Then Grab & Go on the way home.

Let’s face it, some customers are in a rush and don’t have time to wander aisles. We branded innovative Grab & Go lockers that are located in select Walmart stores, 7-Eleven locations and Canada Post retail outlets. After customers place their order online, a Walmart Associate fills the order and places it in a locker. Once filled, the customer is sent a 6-digit code to access their locker.

“Canadians count on Walmart to save them money, both in stores and online. We’re delivering on that promise, allowing them to shop anytime, anywhere with and the Walmart Canada Online Shopping app.”

Matt Ginsberg, Senior Director E-Commerce Technology and Product Management, Walmart Canada


Retail Council of Canada

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