COSMOS is a Cognitive Marketing Intelligence Platform that anticipates specific customer journeys — including customers' real-time interests, habits and emotions — and prescribes timely, relevant brand experiences across all marketing channels. In other words, it’s behind the scenes 24/7 doing a brand’s heavy lifting.
COSMOS utilizes artificial intelligence (AI) and machine learning (ML) algorithms that learn from online and offline data gathered as consumers interact with a brand. We break down brand management into three parts: intelligence, personalization and automation.
- Our Consumer 360 solution helps marketers achieve a single view of the customer by connecting and organizing customer information using deterministic and probabilistic matching (site, media, CRM, transactions, social sentiments, three party, etc.).
- Our Audience Intelligence solution is built to better engage customers with tailored experiences that are relevant, predictive and prescriptive at the moment of interaction.
- With our COSMOS Cognitive Cloud solution, brands can create more engaging and intelligent interaction experiences for customers through artificial intelligence. It’s about seeing, hearing, speaking with and understanding customers in the moment — thereby boosting online conversion rates.