SapientRazorfish Unveils Future of Cognitive Creativity

at 2017 Cannes Lions International Festival of Creativity

Assembles industry-leading creative talent and award-winning work under new SapientRazorfish brand at this year’s festival

NEW YORK, June 5, 2017 – SapientRazorfish, a transformation partner designed to help companies reimagine business through radical customer centricity, will build on the recent launch of its new brand at the 2017 Cannes Lions International Festival of Creativity. Representing a more than 20-year history of creating transformative work for clients globally, SapientRazorfish will contribute four jury members, mainstage seminars and award submissions, including: Dove’s globally-acclaimed “Dear Media” 2016 Olympic campaign, Patrón’s AI-Voice enabled Cocktail Lab; and Ronald McDonald House’s recently debuted digital product innovation “Blink,” among others.

"This year’s festival marks an exciting opportunity for SapientRazorfish to ascend Cannes’ global stage for the first time since the union of Razorfish and SapientNitro, and for us, creativity remains the most sustainable competitive advantage we can offer clients looking to reimagine their businesses. As data and augmented intelligence rapidly transform brand experiences, we’ll demonstrate at the festival how our combined creative capabilities deliver world-class excellence in customer experience innovation, cognitive experiences and digital product innovation,” said Daniel Bonner, global chief creative officer, SapientRazorfish.

SapientRazorfish will join the festival’s mainstage to help companies take a customer-centric approach to transforming their businesses by leveraging the proliferation of data, AI and emerging technologies. In partnership, Contagious Communications and SapientRazorfish will build on their 2016 most-streamed Lions Live session, “Cracking the Code of Creativity,” to launch a new playbook for how cognitive technologies can transform the creative process. Titled “The Cognitive Creativity Playbook,” the seminar will take place Monday 19 June, 16:00 - 16:45 and will strive to solve the provocation: from conversational interfaces to empathetic assistants, technology is getting smarter but how ready are marketers to use it? Alex Jenkins, editor of Contagious Magazine and Contagious I/O, and Christopher Follett, SapientRazorfish Executive Creative Director of Cognitive Experiences, will look to prove how algorithmic intelligence can help brands become more consumer-centric.

The second seminar, “Creativity in the Experience Age” hosted in partnership with Sonar, Europe’s acclaimed festival of music, creativity and technology, will assemble a new breed of creative panelists to help navigate a new age of experience. As mixed realities, AI technologies and connected devices transform creativity, brands must embrace new capabilities to develop a sophisticated, nuanced understanding of the technological present, and embrace futures that go beyond the utopian or dystopian, to design experiences that move our world forward. The presentation will be hosted on Friday 23 June,15:15 - 16:00 by Keri Elmsly, Chief Creative Officer at SapientRazorfish’s Second Story and panelists Rafael Lozano-Hemmer, one of the leading figures working with technology in the art world today; and Kate Crawford, Principal Researcher at Microsoft Research NYC and specialist on the social impact of AI and Big Data; and writer, artist and “new aesthetic” creator James Bridle, whose latest project “How To Trap A Self Driving Car” erupted across the tech media landscape.

Joining this year’s speakers, SapientRazorfish will contribute four of its esteemed leaders to the 2017 Cannes Lion global jury board in the following categories:

  • Creative Data Lions: Simon James, Global Lead, Data Analytics, SapientRazorfish U.K. Celebrating the interplay of ideas and information, James will bring 20 years of experience in using data to drive marketing performance across advertising, CRM, digital and business transformation to his role as juror for the Creative Data Lions.
  • Direct Lions: James Chiu, Executive Creative Director, SapientRazorfish China. James Chiu will serve as a jury member for the Direct Lions, which recongizes response-driven and relationship-building creativity. Chiu contributes more than 10 years of global experience designing digital customer experiences, products, services and communication campaigns.
  • Mobile Lions: Julia Sosa, Creative Director, SapientRazorfish New York. Celebrating device-driven creativity, Julia Sosa brings 14 years of experience designing campaigns, sites and digital products to her role as juror for the Mobile Lions.
  • Film Lions: Joaquin Molla, Co-Founder & Chief Creative Officer, The Community, part of SapientRazofish. Joaquin Molla will serve as a jury member for the Film Lions. Under Molla’s leadership, The Community has won some of the industry’s most prestigious awards, including a Grand Prix in 2015 and a total of 10 Grand Prix in Spanish speaking advertising festivals. Rounding out its creative leadership representation, Shaine Bai, Marketing Strategy & Analysis Associate; Paula Cunha, Experience Technologist; Chris Sun, Art Director; Cora Pérez Fernández, Senior Creative (The Community); and Rodrigo Gonzalez – Senior Creative (The Community) will be representing SapientRazorfish in the Young Lions Competition, where the next generation of creative stars go head-to-head on a live brief during Festival week.

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