SapientRazorfish Wins 7 Cannes Lions

Across Radio, Entertainment, Digital Craft and Design at 2017 International Festival of Creativity

Recognized for transformative creative work for Amazon Prime Video, Cinemax and Desperados Beer

CANNES, June 29, 2017 – SapientRazorfish, along with creative arm Campfire, received seven Lions at the 2017 Cannes Lions International Festival of Creativity. The diverse portfolio of winning work for clients including Amazon Prime Video, Cinemax and Desperados Beer represents the scale of SapientRazorfish’s creative capabilities and breadth of expertise in customer experience innovation, cognitive experiences and digital product innovation.

“It is a tremendous honour to receive these recognitions by Cannes Lions, where in a commoditized industry creativity remains our competitive advantage,” said Daniel Bonner, Global Chief Creative Officer at SapientRazorfish. “Following the union of SapientNitro and Razorfish just six months ago, we have taken bold steps toward proving to the industry we can stand up and be counted at the most competitive and largest Festival of Creativity. Our winners and shortlists represent a broad mix of diverse projects, and this depth of capability continues to be a key ingredient in allowing our clients to benefit from a customer-centric approach to reimagining their businesses.”

Of the seven wins, SapientRazorfish’s Campfire and Amazon Prime Video took home two Silver Lions and three Bronze Lions for “Resistance Radio,” created for their hit series The Man in The High Castle. Mike Monello, Founder and Chief Creative Officer at Campfire, said:

“The response to The Man in the High Castle: Resistance Radio is a testament to how compelling content transcends the noise of interruptive advertising and engages audiences wherever they are, with stories they want to experience. We’re honored to work alongside Amazon and 30th Century Records to bring this project to life, and to help evolve how brands and entertainment franchises navigate this new, always-available, on-demand world.”

In total, SapientRazorfish returned from Cannes with the following portfolio of accolades:

Silver Lions

  • RADIO: Amazon Resistance Radio; Use of Music
  • RADIO: Amazon Resistance Radio, Branded Content/Programming

Bronze Lions

  • ENTERTAINMENT LIONS FOR MUSIC: Amazon Resistance Radio; Brand or Product Integration into Music Content
  • ENTERTAINMENT LIONS: Amazon Resistance Radio; Audio Content
  • MEDIA: Amazon Resistance Radio; Use of Audio Platforms
  • DESIGN: Desperados Art Hack, Painting The Unpaintable City
  • DIGITAL CRAFT: Outcast Interactive Trailer, “Possession Begins”

Alongside this winning line up, SapientRazorfish had additional projects shortlisted for an award, emphasizing innovative capabilities across Data, Product Design, Film, Mobile and Effectiveness. The shortlisted work widely known for its transformative outcomes include:

  • DESIGN: Dove Dear Media; Social Engagement
  • FILM: Audi the Comeback; Cars & Automotive Products & Services
  • PROMO & ACTIVATION: Dove Dear Media; Real-Time Response
  • CREATIVE DATA: Dove Dear Media; Data Storytelling
  • PRODUCT DESIGN: Blink, A language of Love through Light; Social Impact
  • RADIO: Amazon Resistance Radio; Script
  • ENTERTAINMENT: Outcast Interactive Trailer “Possession Begins”; Innovation in Branded Content

Adding to the accolades, SapientRazorfish contributed four jurors in the categories of Creative Data, Direct Lions, Mobile Lions, and Film Lions, while SapientRazorfish’s Christopher Follett took to the mainstage to unveil “The Cognitive Creativity Playbook” with Alex Jenkins, editor of Contagious Magazine. SapientRazorfish also held a second session, “Creativity in the Experience Age,” in partnership with Sonar and hosted by Keri Elmsly, Chief Creative Officer at SapientRazorfish’s Second Story, who was joined by Kate Crawford, Academic, Author and Researcher; Rafael Lozano-Hemmer, Interactive Media Artist; and James Bridle, Artist, Writer & Producer.

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