Razorfish Taps Ian Sohn as Senior Vice President of Client Engagement

Founder of Ogilvy & Mather's Midwest social media practice to drive growth in Central Region

January 22, 2015 Razorfish, the world leader in helping global brands drive business transformation, announced today that it has hired Ian Sohn as senior vice president of client engagement. Sohn will be based in Razorfish’s Chicago office and will report to Central Region Managing Director Diane Slater. He will be responsible for driving innovation on behalf of global clients, developing and driving strategic opportunities, and managing the internal client engagement team.

Sohn joins Razorfish most recently from Ogilvy & Mather, where he founded the agency’s award-winning social media practice in 2008. During his nearly eight-year tenure with the company, Sohn worked across all disciplines to develop digital, mobile and social strategy, ideas and executions to support both existing clients and new business development efforts.

“Ian’s entrepreneurial mindset, strong track record building successful businesses for global brands and ability to develop world-class marketing talent makes him a natural leader,” said Slater. “He shares Razorfish’s vision for driving business transformation and we’re thrilled to have him part of our Central leadership team.”

In addition to his time spent at Ogilvy, Sohn served as senior vice president of client strategy and marketing at Chicago-based technology startup Tap.Me, a mobile ad platform acquired by MediaMath in 2012. He has also held client-side marketing roles, including global marketing partnerships at Nokia and corporate communications at Sony Music. Sohn’s breadth of experience spans sales, marketing, business development and public relations.

“Razorfish is the industry leader in developing world-class commerce and customer experiences and I’m honored to be joining a team passionate about driving their clients’ business forward,” said Sohn on joining the agency. “My intention here is to apply my experience managing diverse client portfolios and cross-functional teams to enable a deeper level of growth and business transformation for both our clients and the agency itself.”

Sohn graduated from the University of Wisconsin at Madison and has a Master of Business Administration in Marketing and Entrepreneurship from NYU Stern School of Business.

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

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www.sapientrazorfish.com |  Twitter: @SR_ |  Facebook: www.facebook.com/sapientrazorfish | LinkedIn: SapientRazorfish | Instagram: instagram.com/sapientrazorfish

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