Razorfish, the world leader in helping global brands drive business transformation, today announced that Tom Cramer, Strategy Director and Mobile Commerce Lead, has been appointed to Mobile Marketing Association’s (MMA) North American Board of Directors.
Cramer is among 27 mobile and digital marketing experts appointed to MMA’s new executive board to help drive the industry forward. Cramer is an esteemed thought leader and industry practitioner at Razorfish, which was recently named Global Agency of the Year at the 2014 Mobile Marketing Association Global Smarties.
In this new role, Cramer will collaborate with fellow board members to frame a vision for future mobile-led brand experiences based on best practices, as well as spearhead select MMA initiatives.
“We’re excited to welcome Tom to the North American board of the Mobile Marketing Association,” said MMA Chief Strategy Officer, Sheryl Daija. “He brings a wealth of experience and expertise in connecting brands to consumers through deep insights, leading-edge experiences, technology innovation and media.”
“Mobile experience plays an enormous role in helping brands connect with their customers to drive business impact,” said Cramer. “Like Razorfish, MMA is committed to propelling business growth through the mobile experience and I’m extremely honored to help it push the entire industry to new levels of innovation and leadership.”
The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Members represented are from every faction of mobile marketing including brand marketers, agencies, mobile technology platforms, media companies, operators and others.