Razorfish, the world leader in helping global brands drive business transformation, announce today the appointment of Jim Mason as Executive Director Strategy & Insight. Mason has transferred from the Razorfish Atlanta office and joins the London team, whose clients include Lloyds Banking Group, McDonald’s UK and Unilever, to formally establish and lead the practice, which unites strategy, insights, planning, and analytics capabilities, supporting existing client teams and growing account base.
Mason will be a member of the senior leadership team establishing the marketing strategy practice as a center of excellence initially serving the UK then building out across Europe. Nurun offices in France and Italy that joined the Razorfish network at the end of 2014 add to German and UK reach.
Michael Karg, Razorfish International CEO and London office Chairman said, “Digital has become the center of how brands engage with consumers, our marketing strategy practice is ideally suited to help clients transform their businesses to meet this new reality. In the 2014 Magic Quadrant for Global Digital Marketing Agencies Gartner Inc. noted Razorfish to be fortified and equipped to deliver these consultancy services to clients.”
Jim Mason commented, “I am delighted to join the London office and to enhance our offering with a strategic marketing practice. Client executives are hungry for top-tier strategic advice. Too often, they find guidance from their agencies too soft and traditional consulting firms out of touch with the consumer. Razorfish is perfectly positioned to provide consulting services formed with rigor and discipline rooted in our deep consumer and brand understanding. We will be known for delivering actionable strategies that drive product innovation and business model transformation.”
Mason brings 18 years of professional experience solving unique business challenges for companies. With a focus on the retail industry, he has served a variety of clients including Zappos, Victoria’s Secret, J.Crew, Avon, Nordstrom, Foot Locker, and Tiffany & Co. Mason was located at Razorfish in Atlanta for 4.5 years where he led the strategy consulting discipline and sat on the senior leadership team. He was part of the business transformation at Delta Air Lines, led the strategic roadmap for Bridgestone, and supported other key clients including Southwest Airlines, AT&T, and CarMax. Prior to Razorfish, Mason spent over six years at Deloitte Consulting leading transformational engagements for major companies. He was one of the early employees at Manhattan Associates designing and implementing complex technology solutions for multi-channel retailers. Mason has an MBA from Emory University’s Goizueta Business School where he was a Woodruff Scholar and an undergraduate engineering degree with highest honors from Georgia Tech.