Razorfish, the world leader in helping global brands drive business transformation, announce today the appointment of Neal Fairfield as Head of Planning to lead strategic thinking across clients including Lloyds Banking Group, McDonald’s UK and Unilever. Fairfield will be responsible for the creation of strategies and insights that form the foundations of ground breaking brand communications and experiences. He will provide strong leadership for the London office planning team as well as reinforcing inter-company collaboration to drive clients’ brands forward.
Fairfield will report directly to Jim Mason whose appointment as Executive Director Strategy & Insight was recently announced.
Jim Mason commented on Fairfield’s appointment, “I am delighted to welcome Neal into this role. He is an innovative, thoughtful and thorough strategist with strong strategic and creative instincts. Given Neal’s proven success across multiple business sectors, his passion for brands, and his innate understanding of the consumer, our planning team is well positioned to deliver innovative and engaging experiences.”
Neal Fairfield said, “Joining the new Razorfish is exciting. It’s an agency of experts using technology to transform businesses and brands. I’m proud to be part of it, and look forward to leading the planning team to deliver innovative and actionable strategies for pioneering clients.
Fairfield joins Razorfish from BMB (formerly Beattie McGuinness Bungay) where he was head of planning for two years leading successful pitch teams to win accounts including New Balance, LEGOLAND, LinkedIn and Qualcomm. Prior to this Fairfield has 13 years worth of experience in planning roles at Saatchi & Saatchi London and Sydney, DLKW and Ogilvy. He studied at Bournemouth University achieving a BA (Hons) in Advertising and Marketing Communications.