Razorfish, the world leader in helping global brands drive business transformation, and Adobe) will unveil the future of retail at Adobe Summit with a physical storefront experience that seamlessly connects the customer journey across all touch points and empowers retailers to sell more intelligently. Attendees of the Adobe Summit, held March 9-13 in Salt Lake City, Utah, will be able to experience a truly 360 degree approach to the customer and commerce by visiting Razorfish, located at Booth #508.
The new, innovative connected retail experience, designed by Razorfish’s Commerce & Emerging Experience Practice, is powered by Adobe Experience Manager, Adobe Experience Manager Screens, which Adobe introduced today as part of the next major version of its market-leading digital experience management solution, as well as Adobe Campaign and the agency’s proprietary BLE Experience Platform. Through the pairing of a BLE-powered customer loyalty application and a connected ecosystem of marketing, live data, commerce and analytics, retailers can now connect the associate, customer and store to drive revenue, better experiences and gain market share.
“Today, the customer’s experience across all touch points is critical in driving commerce, conversion and loyalty. Through our partnership with Adobe, we’re able to show marketers what the future holds today,” said Paul do Forno, Razorfish’s SVP of global commerce and content lead. “The Connected Retail Experience combines Adobe’s forward-thinking solutions with the digital insights and experience of Razorfish’s digital-first approach in Commerce.”
“We hope retailers are inspired at Adobe Summit by the visionary, yet near-term future of retail that Adobe and Razorfish are demonstrating,” said Jim Sink, VP of global agency partnerships at Adobe. “This physical storefront experience provides a real-life example of what’s possible for today’s retailers when they deploy a 360 degree approach to commerce, an approach that is deeply focused on a customer’s unique wants and desires along the purchasing journey.”
Through this experience, the customer’s profile and loyalty application bring context and personalization to digital signage, product recommendations, clienteling and a relevant dialogue between the physical store, the brand and the guest. Screens within the store powered by Adobe Experience Manager Screens display unique messaging tailored to individual customers, furthering them along the retail journey. Through strategic BLE zoning within the retail store, tailored content is delivered across the mobile app, the sales associate’s tablet and onto large format displays – virtually shortening the path from consideration to purchase.
This connected retail experience builds on Adobe Marketing Cloud expertise Razorfish has gained as part of the Publicis Groupe Always On initiative, a marketing management platform standardized on Adobe Marketing Cloud. Following Adobe Summit, Razorfish and Adobe will showcase the connected retail experience in additional locations to brands looking for retail transformation and seamless customer experiences. More details will be announced soon.