Razorfish, the world leader in helping global brands drive digital business transformation, announces that it has promoted Razorfish national director - social, content and optimization Jonny Stark into the newly created role of Senior Vice
President, Asia Pacific – Head of Brand and Real Time Marketing.
Stark’s role will be to grow and lead the Real Time Marketing capability across all APAC offices, helping clients build brands with social media and content marketing at the core.
Part of the strategic vision developed by Vincent Digonnet, Chief Growth and Transformation Officer, Razorfish International, Stark’s promotion follows a series of recent developments in the region. These include strengthening the Razorfish APAC offering across eCommerce, Systems Integration and Strategic Consulting by building best practice hubs in China, Australia and Hong Kong respectively.
Digonnet explains, “Razorfish has been a pioneer in the Real Time Marketing space, with work for the likes of Nike and Mercedes Benz helping those businesses embrace brand building in the digital age. Jonny’s background and unique ability to mesh content, media, strategy and technology makes him particularly suited to lead this capability in the region and build on the strong foundations already established.
Digonnet continues, “For example, our Brand Building Centre of Excellence in China is the region’s premier social commerce offering. Why? Because it’s a successful fusion of Razorfish’s social media and ecommerce capabilities. Social and ecommerce in China is the backbone of Brand Building and will probably be leading the way for the rest of the world. Jonny is bringing that expertise to our other regional offices, as well as combining the best brand building talents in APAC to transform our clients’ businesses.” Says Stark, “After over a decade in digital, including building successful, award winning social media and content marketing teams in London and Australia for Razorfish, I’ll be looking to build on our real time marketing offering at a regional level. Alongside Razofish’s established Centres of Excellence in the region, my mandate is to help our clients become better storytellers in a real time world.”
Stark’s appointment is effective immediately and he has re-located to Hong Kong already. He will report into Vincent Digonnet, Chief Growth and Transformation Officer, Razorfish International.
Razorfish Centres of Excellence in APAC – a growing vision
Throughout 2013 and 2014, Razorfish pioneered a Brand Building Centre of Excellence in China, leading the region’s social commerce boom. By building then merging expertise in both social and ecommerce, the Razorfish team delivered transformational brand building, social commerce business solutions for Lay’s, HKTV, Nike, Grand Vision and many more clients.
Hong Kong’s Centre of Excellence for Strategic Consulting leads clients through the maze of new technologies and transforms the businesses of APAC-run global businesses like ASUS. These international consultation capabilities carved out a new niche for the Razorfish network in 2014 – no longer competing against other digital agencies, but rather full-service technology companies such as Accenture and IBM.
Razorfish India’s Technology Centre of excellence offers clients the expertise of over 1000 technologists across 3 cities. This award-winning team delivers cutting-edge work for the region’s biggest brands and offers expert support to the Razorfish network globally.
Razorfish Australia is an Adobe Centre of Excellence, working across the full Adobe Marketing Cloud, for clients such as BoQ Specialist, Invocare and Westfarmers’ Insurance.