Razorfish, the world leader in helping global brands drive business transformation, today announced it has been recognized by HSN as the lead 2015 Strategic Digital Alliance partner at its fifth annual awards gala.
HSN recognizes firms and partners each year that have excelled in their respective sectors by creating business ideas and strategies that result in a positive impact or change for mutual success. Razorfish was nominated for this award because of its long-standing relationship with HSN and proven track record delivering innovative analytics and reporting to improve multi-channel shopping and purchase behavior.
“We deeply value our partnership with Razorfish,” said HSN’s Vice President of Omni-Channel Marketing, Annemarie Frank. “They’ve demonstrated a profound understanding of our business by going beyond core services in paid search and display to drive significant growth in revenues across many of our digital touch points.”
HSN hired Razorfish in 2011 to redesign its existing web experience. Since the initial engagement, Razorfish has worked in close partnership with HSN’s digital team to lead the planning and execution of its paid search, display and re-marketing programs. In 2014, Razorfish’s strengths in omni-channel commerce positioned them to support further business initiatives, such as category growth and new brand launches.
“As a lead interactive multichannel retailer, HSN is redefining how they interact with and engage their customers and we’re proud to partner with them to drive meaningful interactions and growth across channels,” said Razorfish’s East Region President Patrick Frend. “We’re thrilled to be named the 2015 Strategic Digital Alliance partner.”
Razorfish spearheads the Razorfish Global network and has a deep heritage creating world-class experiences through IP and software innovation. In February, the agency was cited as a Leader in The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015 and as a Strong Performer in the B2B Global Commerce Service Providers Wave for its strengths in omni-channel, commerce strategy and consulting; customer engagement and experience services; and customer insights and analytics.