Razorfish, the world leader in helping global brands drive business transformation, today announced Global Vice President of Commerce Strategy Jason Goldberg will keynote the National Retail Federation’s annual Shop.org 2015 Online Merchandising Workshop. The presentation, titled “Solving the Mobile Conversion Gap,” will take place Tuesday, July 21 at 10:15 a.m. PST at the Terrnea Resort in Rancho Palos Verdes, California.
The three-day workshop will bring together merchandising experts from more than 120 top brands, including Amazon.com Inc., Calvin Klein, Gap, Tory Burch LLC, VF Corporation and more. Marketers will share tactics and proven strategies for improving online merchandising in a multichannel world. Goldberg will join an esteemed group of speakers from brands such as Zappos, The Limited, Vera Bradley, Forrester Research, hybris, lululemon athletica, Inc. and more.
In his keynote presentation, Goldberg will identify the common barriers of mobile conversion and provide actionable insights into ways retailers can drive growth in mobile e-commerce by leveraging psychological triggers that enable purchases.
“Mobile shoppers now represent more than half of all visitors to e-commerce sites,” said Goldberg. “While site data indicates that more than 60% of web traffic is from mobile, mobile visitors are three times less likely to purchase, creating a significant missed-revenue opportunity. To acquire and convert this low-hanging fruit, retailers must gain a deeper understanding of how consumers interact with their brand and use that data to build and inform more personalized, engaging mobile user experiences.”
Key takeaways of the presentation will include:
--Differences between shoppers’ goals on mobile devices and traditional browsers
--The common friction points in a typical mobile checkout
--What the best practices are in mobile e-commerce
--How to leverage mobile to influence in-store purchases
To discuss how to optimize your brand’s mobile checkout experience, or to schedule a meeting with Razorfish, contact Wes Breyfogle at firstname.lastname@example.org. This event is not open to the media.