Alexander Lee Joins Razorfish China

Tech industry veteran lends his extensive expertise to China operations
September 21, 2015

Alexander Lee Joins Razorfish China as Chief Operating Officer

Razorfish the world leader in helping global brands drive business transformation, announced today, that Alexander Lee (李孟齐) has been named as the Chief Operations Officer of Razorfish China.

Lee comes to Razorfish from Yahoo’s global R&D center, where he acted as Director of Business Planning & Operations, driving operational efficiency, overseeing the offshore development workforce and building brand awareness.

Prior to that, Lee served as Corporate Internet Marketing Director at MRM Worldwide, the digital division of McCann Worldgroup. He is also a veteran of Accenture Hong Kong and previously co-founded an internet advertising startup in China.

In his new role at Razorfish China, Lee will be overseeing delivery quality and company resources, and improving the efficiency and effectiveness of business operations.

“Strengthening our operations and delivery capabilities n China is one of our highest priorities,” said Esther Yang, Razorfish China CEO. “Razorfish is happy to welcome Alexander onboard.”

“We have been waiting a long time for someone of Alexander’s caliber to come along,” said Jason Bailis, COO of Razorfish International. “We are very excited that he will be able to take our China delivery capabilities to the next level and stitch the China operations in much more closely and seamlessly with the other markets in our network.”

It is my honor to be part of the Razorfish family,” said Lee, “I am excited for the opportunity to work with some of the best talents in digital to build even stronger delivery capabilities, in turn helping our clients’ marketing initiatives become even more successful.”

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

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