Razorfish Hong Kong Nominated for Eight Marketing Excellence Awards

ASUS leads the charge, nominated across 4 categories

Next Razorfish Hong Kong Nominated for Eight Marketing Excellence Awards

October 6, 2015 HONG KONG – Razorfish, the world leader in helping global brands drive business transformation, proudly celebrates eight nominations in Hong Kong’s Marketing Excellence AwardsMarketing magazine’s premier event celebrating excellence across the marketing communications services business.

Razorfish Hong Kong stacks up eight nominations this year, across six categories for three impressive business transformational pieces of work. ASUS’s See What Others Can’t See has been nominated for four awards; VS Sassoon’s Salon Sassoonsim is up for two awards; And Listerine’s hilarious Listerine Kabe-don has also scored two nominations from the judges.

Celebrating the nominations, Joanna Kalenska, Managing Director at Razorfish Hong Kong says, “This year, Razorfish Hong Kong has led our clients to be the first in the world, the country, and their industry when it comes to delivering innovative experiences for their customers – it’s great to see these nominations as they celebrate world-class work driven by RazorfishOur team excels at helping brands stay relevant and ahead of competitors using new medias.”

Kalenska continues, “Once again the team has demonstrated their ability to lead powerful business transformational work for brands like VS Sassoon, Listerine and ASUS. Not only is our work transformational but most importantly it’s delivered sales success for all three brands. I’m extremely proud of the team and what they have achieved but also our fantastic and supportive clients.”

ASUS See What Others Can’t See 
Razorfish Hong Kong broke the marketing mold at ASUS. We delivered an industry-first Virtual Reality experience that showcased the ZenFone in a way never done before. This ground-breaking approach was such a convincing sales tool it saw their new phone hit the top of the sales charts. We then went on to deliver incredible engagement with the 100 days of Zen campaign.

This piece of work has been nominated for four awards: 
1. Excellence in Mobile Marketing 
2. Excellence in Use of Technology 
3. Excellence in Content Marketing 
4. Excellence in Digital Marketing

Listerine Kabe-don 
Razorfish and Listerine wooed Hong Kong with a slamming Kabe-don move - resulting in record-breaking engagement for Listerine. We created our own Kabe-don drama with actor Gregory Wong where he practiced his Kabe-don moves to impress a female colleague. We let the audience become part of the drama by creating their own Kabe-don photos with Gregory, all the while learning that Listerine was the solution to get close up confidence. This campaign was packaged up and distributed globally as a best practice way to tell the Listerine story.

This piece of work has been nominated for two awards: 
1. Excellence in Branded Content 
2. Excellence in Content Marketing

VS Sassoon’s Salon Sassoonism 
To celebrate the brand’s 60th year we invited Hong Kong beauty junkies to do something that’s never been done before. We took VS Sassoon into the future by mashing one of Vidal’s iconic looks from the past and bringing it into the future using the latest technology – Hong Kong’s first 3D printed hair accessories. The experiential event was the most successful in the brand’s Hong Kong history, generating the brands highest sales results of the year. 

This piece of work has been nominated for two awards: 
1. Excellence in Design 
2. Excellence in Use of Technology

Winners of the Marketing Excellence Awards will be announced at an Awards Ceremony and Gala Dinner in Hong Kong on November 13th2015.

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

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