Frankfurt/Berlin/Munich, – Coveted precious metal: With the brand-new IKEA home design platform hej.de, Razorfish has once again found itself at the winners' podium, this time at the 2015 Effie Awards. At the awards ceremony yesterday, Razorfish the world leader in helping global brands drive business transformation, part of the Publicis.Sapient platform, was able to take one of the much sought-after effectiveness awards in bronze in the category "Content Hero". Razorfish has already been honored for hej.de this year at the Shorty Awards and the Deutscher Digital Award.
With hej.de, Razorfish has developed the first social influencer platform that achieves a seamless transition between inspirational design content and social commerce. Here fans and home experts publish their design ideas side by side. Using the panorama function on their smartphones, users can upload 360-degree views of their homes and tag the IKEA products that they contain. This means inspiration from day-to-day life is directly linked to the IKEA e-commerce portal.
For the year 2015, a total of 61 works from 231 applications were accepted as finalist nominees for the Effie Awards. Of these, 22 campaigns received an award at the Effie gala in the Frankfurt Palmengarten. A total of five golden Effies were awarded along with seven in silver and ten in bronze.
"The new hej.de is a successful example of digital content marketing's potential," says Sascha Martini, CEO of Razorfish Germany. "Interesting content is intelligently linked with social channels – this enables digital marketing to be sustainably effective for brands. We are very pleased that the top-quality judges of the Effie Awards have rewarded us for this work."