New York, TE Connectivity Ltd. (NYSE: TEL) and Razorfish, part of the Publicis.Sapient platform, today announced the continuation of their partnership. As TE’s digital agency of record, Razorfish will help the global technology leader create more value through digital experiences that drive growth, sales and competitive advantage, and will leverage modern technology platforms to drive speed, improve customer experience and marketplace differentiation.
TE is a global leader in connectivity and sensor solutions. Known for its innovation, quality products and engineering excellence, TE creates solutions that help companies innovate and address the needs of a smarter, greener and more connected world. With more than 7,200 engineers, TE serves customers in more than 150 countries across all major industries.
The expanded assignment comes on the heels of a formal agency review and builds on the May launch of the new www.TE.com, an online experience focused on the needs of TE’s customers. The platform is global, with regionalized and multi-language experiences deployed in English, German, Japanese and simplified Chinese. Razorfish led the creative and user-experience design, while implementing the leading capabilities of Adobe and Hybris into the site’s infrastructure. Since its launch, the new www.TE.com has garnered a 4 percent increase in visits and a 7 percent increase in organic search engine referrals.
“We believe that every interaction counts in today’s hyper-competitive world, and delivering the best possible experience for our customers is a key priority for TE,” said Amy Shah, senior vice president and chief marketing officer at TE Connectivity. “Razorfish offers an industry-leading combination of skills and expertise in digital, data, technology innovation and user experience and was the clear choice for helping us shift from building the platform to leveraging TE.com to maximize business and customer value.”
“TE is changing the way it collaborates with engineers, designers and inventors to solve problems, create new value and drive product innovation. We value this partnership, as it directly supports Razorfish’s mission of using technology and customer-led experiences to drive deeper engagement and utility with our clients’ customers,” noted Razorfish Senior Vice President Ryan Alderman.