Hong Kong – Razorfish, the world leader in helping global brands drive business transformation, part of the Publicis.Sapient network, is celebrating a haul of nine awards from the city’s premier marketing industry awards, the Marketing Excellence Awards. The Marketing Excellence Awards recognizes marketers who have pushed their brands to measured success through sound and innovative marketing strategies.
The team’s business transformational work for clients including ASUS, P&G’s VS Sassoon, and J&J’s Listerine were awarded on the night, with ASUS taking out the coveted ‘Best in Show; award, the 2015 Marketer of the Year Award. The full list of accolades includes:
GOLD Excellence in Use of Technology ASUS See What Others Can’t See
GOLD Excellence in Digital Marketing ASUS See What Others Can’t See
GOLD Excellence in Content Marketing ASUS See What Others Can’t See
GOLD Excellence in Mobile Marketing ASUS See What Others Can’t See
SILVER Excellence in Content Marketing LISTERINE Kabe Don
BRONZE Excellence in Use of Technology VS Salon Sassoonism
BRONZE Excellence in Design VS Salon Sassoonism
BRONZE Excellence in Branded Content LISTERINE Kabe Don
Plus, Marketer of the Year was award to ASUS for the See What Others Can’t See campaign, solely driven by Razorfish Hong Kong.
“Our dominance of technology and social-first marketing categories such as Excellence in Use of Technology,Excellence in Digital Marketing and MEA’s multipleContent Marketing divisions is true reflection of Razorfish Hong Kong’s expertise. Our innovative, award winning work creating best-in-class technology experiences has been rewarded by the judges, but more importantly it’s brought great business success for our clients.” Celebrated Joanna Kalenska, Razorfish Hong Kong Managing Director.
About ASUS See What Others Can’t See
Razorfish Hong Kong broke the marketing mold at ASUS. We delivered an industry-first Virtual Reality experience that showcased the ZenFone in a way never done before. This ground-breaking approach was such a convincing sales tool it saw their new phone hit the top of the sales charts. We then went on to deliver incredible engagement with the 100 days of Zen campaign.
About LISTERINE Kabe Don
Razorfish and Listerine wooed Hong Kong with a slamming Kabe-don move - resulting in record-breaking engagement for Listerine. We created our own Kabe-don drama with actor Gregory Wong where he practiced his Kabe-don moves to impress a female colleague. We let the audience become part of the drama by creating their own Kabe-don photos with Gregory, all the while learning that Listerine was the solution to get close up confidence. This campaign was packaged up and distributed globally as a best practice way to tell the Listerine story.
About VS Salon Sassoonism
To celebrate the brand’s 60th year we invited Hong Kong beauty junkies to do something that’s never been done before. We took VS Sassoon into the future by mashing one of Vidal’s iconic looks from the past and bringing it into the future using the latest technology – Hong Kong’s first 3D printed hair accessories. The experiential event was the most successful in the brand’s Hong Kong history, generating the brands highest sales results of the year.