December 9, 2015 Hong Kong – Razorfish, the world leader in helping global brands drive business transformation, part of the Publicis.Sapient network, is celebrating its Bronze accolade for Digital Agency of the Year in the 2015 Greater China Agency of the Year awards, by Campaign Asia-Pacific. This much-lauded award tops off an impressive year for the Razorfish Hong Kong team, having accumulated an astounding 20 awards in 2015.
According to Campaign Asia-Pacific’s website, the Greater China Agency of the Year Awards is the region’s most prestigious awards, recognizing inspired leadership, management excellence, outstanding business performance and overall achievements in advertising and communications industry across Asia-Pacific. Razorfish Hong Kong was awarded Bronze in the Digital Agency of the Year division.
Razorfish Hong Kong now counts Creative Team of the Year (Gold) and Digital Agency of the Year (Bronze) in its 2015 awards haul. The team has been recognized for its first-in-class innovations work that marries technology and creativity for global brands including ASUS, J&J’s Listerine, VS Sassoon and P&G’s Pampers among others. Among the 20 awards received in 2015, the team has been acknowledged for excellence in Use of Technology, Content Marketing, Digital Marketing, Design, Mobile Marketing, Innovation and more. This breadth of recognition shows the team’s aptitude to solve a variety of business problems through innovative application of technology.
Speaking of the team’s 2015 success, Joanna Kalenska, Razorfish Hong Kong Managing Director, said, “Razorfish Hong Kong is the only digital agency in Hong Kong with our unique combination of technological expertise and brilliant creativity. We are a Centre of Excellence forSocial First Marketing, Strategic Consulting and Experience Design within our network, and we are leading global brand development projects for APAC based multinationals like ASUS.
“I’m immensely proud of our team, and grateful to be acknowledge by our peers for the excellent business transformational work we deliver for our clients. 2016 looks very bright indeed.” concluded Kalenska.
The Razorfish Hong Kong team’s business transformational work for clients has been awarded 20 times this year. Award-winning work includes ASUS’s industry-first Virtual Reality experience and the 100 days of Zen campaign; J&J’s Listerine Kabe-don campaign which delivered record-breaking engagement for Listerine.; Hong Kong’s first 3D printed hair accessories for VS Sassoon and P&G’s Pampers Growth Through Play campaign.