Razorfish, the world leader in helping global brands drive digital business transformation, this week proudly celebrates five nominations in Hong Kong’s Markies awards, Marketing magazine’s annual celebration of ideas and creativity
Razorfish Hong Kong racked up 5 nominations across five categories for two impressive initiatives. Pampers Feel It To Believe has been nominated for three awards, and VS Sassoon’s Salon Sassoonsim for two awards.
Celebrating the nominations, Joanna Kalenska, Managing Director at Razorfish Hong Kong says, “Razorfish excels at helping brands stay relevant and ahead of competitors. The team once again showed their ability to lead powerful business transformational work for brands like Pampers and VS Sassoon. Our work for VS Sassoon merged cutting-edge technology with 60 years of creative style to reclaim VS Sassoon’s crown as the world’s most innovative hair care brand.
“Razorfish has been a close partner of Pampers since their decision to transform the business towards digital brand building. Together, we’ve achieved great success, first with Growth Through Play in early 2014, and now with the digital activation of the Feel It To Believe idea in late 2014. Both of these campaigns have been nominated because of the incredible transformation they attributed to these two international brands.”
The digital activation of the Pampers Feel It To Believe idea rebuilt trust in Pampers through a social transformation, building an entire community of Moms recommending Pampers diapers and driving an increase in sales. Pampers - Feel It to Believe was nominated in three categories:
1. BEST IDEA – APPS
2. BEST IDEA – MOBILE
3. BEST USE OF MOBILE
Razorfish and VS Sassoon created a mash-up of cutting edge style and cutting-edge technology, delivering an innovative first for Hong Kong – 3D printed hair accessories. VS Sassoon’s Salon Sassoonism was nominated in two categories:
1. BEST IDEA – DESIGN
2. BEST USE OF TECHNOLOGY
Winners of the Markies will be announced at a Gala event in Hong Kong on April 30th 2015.