Groundbreaking mobile campaigns for ASUS and J&J’s Listerine Shortlisted

Razorfish Hong Kong's Industry-leading Mobile Innovations Nominated for Multiple Mob-Ex Awards
January 8, 2016

Hong Kong – Razorfish, the world leader in helping global brands drive business transformation, part of the Publicis.Sapient network, is celebrating another year of multiple nominations in Hong Kong’s annual Mob-Ex Awards, the city’s premier event celebrating mobile marketing excellence. 

According to Marketing-Interactive’s website, the awards focus on innovative and effective campaigns, apps and related mobile marketing projects. The Mob-Ex Awards recognise leadership in the huge growth arena of mobile marketing, with hundreds of entries submitted from client-marketers, media owners, agencies and mobile solution providers. 

Razorfish Hong Kong secured four nominations for two client campaigns:

  1. Most Innovative Use of Mobile Technology: ASUS ZenFone 2 Out of this World VR Experience
  2. Best Use of Gaming: ASUS ZenFone 2 Out of this World VR Experience 
  3. Best Original Content: Listerine Kabedon 
  4. Best Insights-Driven Mobile Campaign: Listerine Kabedon 

Speaking of the nominations, Joanna Kalenska, Razorfish Hong Kong Managing Director, said, “In 2015 we won more than 20 awards for excellence in technology, innovation, insight and creativity. Our team achieved incredible results for our clients through innovative applications of technology.2016 is shaping up to be another strong awards year for our team, just six days into the year we’re already recognized for our first-in-class innovations work that marries technology and creativity for global brands ASUS and J&J’s Listerine.”

The Razorfish Hong Kong team’s business transformational work for ASUS has won more than 10 international accolades since launching in 2015. The two Mob-Ex nominations for Most Innovative Use of Mobile Technoloy and Best Use of Gaming are specific to the industry-first Virtual Reality experience.

J&J’s Listerine Kabe-don campaign delivered record-breaking engagement for Listerine.

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

Business _ Reimagined for a Connected World |  Twitter: @SR_ |  Facebook: | LinkedIn: SapientRazorfish | Instagram:

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