Kendra King Named Top Woman in Advertising and Marketing

by BLACK ENTERPRISE
April 04, 2016

Atlanta – Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of the Publicis.Sapient platform, today announced Vice President of Account Planning Kendra Hatcher King has been named to the 2016 Top Women in Advertising and Marketing by BLACK ENTERPRISE.

 

Kendra King's Headshot

 

The BLACK ENTERPRISE list of Top Women in Advertising and Marketing recognizes women whose ideas and strategies have enabled them to make a mark in the advertising and marketing world. The annual report identifies women who hold executive roles across well-known global brands and private agencies. Winners were recognized in March at the Women of Power Summit in Hollywood, Florida.

As vice president of account planning at Razorfish, King serves as a member of the leadership and business development teams in the agency’s Atlanta hub, and is responsible for brand and communication strategy across major consumer brands in the agency’s East region. In her more than 20 year career, King has developed brand and media strategy with consumer insight at the core for leading companies such as Coca-Cola, Bridgestone, Russell Athletic and Kellogg’s.

On receiving this award King said, “Diversity is the lifeblood of the advertising industry today. In order for us to develop the next generation of technologists and creatives, we must live and embrace different cultures and life experiences at every level of the organization. I am thrilled not only to work for an organization like Razorfish who supports diversity, but also to be recognized by Black Enterprise among such an outstanding group of peers.”

In addition to her role at Razorfish, King serves as board member and chairperson of the advisory committee for the Mosaic Executive Council, the American Advertising Federation’s council for diversity and inclusion. She also volunteers her time as a team leader for the Effie Worldwide organization, which recognizes stand-out and effective marketing strategies for the marketing and advertising industry. King holds a Master of Science in Integrated Marketing Communications from Northwestern University.

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

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