Hong Kong – Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of the Publicis.Sapient platform, today celebrates a win at Hong Kong inaugural MARKies Awards, Marketing magazine’s annual celebration of creativity, effectiveness and media execution.
Razorfish Hong Kong has been awarded a silver accolade for Best Idea – Customer Acquisitionfor their work on Nike Digital Draw. Nike Digital Draw is a game changing platform for Nike fans to purchase the most in-demand Nike products in the city. In late 2015, Razorfish reinvented the Digital Draw service using Nike.store.com.hk as a single platform for fans to buy popular items, both on-and-offline.
Speaking of the win, Joanna Kalenska, managing director, Razorfish Hong Kong said, “Yet another award win for our Nike team! Razorfish Hong Kong has worked with Nike Hong Kong for many years. We have a joint legacy of helping Nike’s Hong Kong customers by using technology to solve problems unique to our city. Nike Digital Draw is a great example of how Nike is committed to constantly evolving their customer experience by innovating with new technologies.”
This year Razorfish Hong Kong was shortlisted for two 2016 MARKies, the other nomination was for Nike Digital Draw in the category of Best Idea – Customer Engagement.
According to the MARKies website, The MARKies Awards are Marketing magazine’s annual celebration of creativity, effectiveness and media execution. The MARKies recognises the most innovative, creative and effective campaigns or projects spanning Hong Kong’s entire marketing services industry. From unique one-offs to long-term campaigns and programmes, the MARKies gives agencies in HK the opportunity to showcase unique and deserving work of brilliance.