Razorfish Hong Kong Appoints Joel Frost into Client Service Director Role

Frost to lead Razorfish Hong Kong's client partnerships and client service team
May 09, 2016

Hong Kong – Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of Publicis.Sapient, today announces the appointment of Joel Frost into the senior leadership role of Client Service Director at Razorfish Hong Kong.

Frost brings a unique perspective and almost 20 years of client leadership experience to the team. Speaking of his appointment, Frost said, “The future of marketing is at agencies like Razorfish, and Publicis.Sapient, where client relationships are held at the highest level and work is focused in a consultancy capacity.” He continues, “Asia presents a unique opportunity for brands that want to partner with agencies like Razorfish and innovate their customer experience. Customers in Asia are tenacious about new technologies and open to change like nowhere else in the world. The possibilities for brands are mind-blowing.”  

Frost joins with extensive regional experience and a strong history of Nike client leadership across Asia Pacific. Frost will be responsible for Razorfish Hong Kong’s full portfolio of client relationships, including the global ASUS Mobile business; the long-standing, multi award-winning Nike Hong Kong relationship; P&G Pampers, Marriott and more. Frost will also oversee the Razorfish Hong Kong client services team.  

Frost reports directly to Joanna Kalenska, Razorfish Hong Kong Managing Director, who commented, “The C-Suite is the sweet spot for Razorfish Hong Kong, since 2015 our biggest briefs are delivered direct from CEOs, CMOs and CIOs. Senior business leaders expect their partnership with Razorfish to be led by someone of Joel’s caliber. We’re delighted to welcome him to our team.”


About Joel Frost 
I believe the best work comes from tight-knit, collaborative cross-discipline teams,” says Frost. He speaks from 20 years of experience leading teams at some of the most reputable agencies in the biggest markets in Asia Pacific.

Always looking forward, Frost shares his curiosity for the future, “For me the future of marketing is at agencies like Razorfish and Publicis.Sapient, where client relationships are held at the highest level and work is focused in the consultancy and platform scope. Moving from here into data driven campaigns and content engagement models is almost secondary. The interesting discussion we are having as an industry now is moving both of these into a world owned by artificial intelligence, for example. This conversation, it seems, was sci-fi a few years ago, but is well and truly getting closer to a level where the worlds brightest scientists are developing self learning technology, probably more so than most people realise. True AI.  That will change everything.“

New Zealand born Frost has a Bachelor in Advertising Communications from Auckland University of Technology; he graduated from AWARD SCHOOL in 2001.


About Publicis.Sapient 
Publicis.Sapient, part of Publicis Groupe, is a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses.  Publicis.Sapient was forged to address this challenge by helping clients advance 7 key and increasingly interrelated business activities. We do this by uniquely combining Digital Solutions & Business/Technology Consulting.  The platform houses the leading digital pioneers and thinkers from DigitasLBi, Razorfish and SapientNitro, combined with experienced consultants and technologists with deep industry expertise from Sapient Consulting.  By dynamically configuring to ensure our clients have access to our full collection and connection of expertise, the Publicis.Sapient platform is creating a new way of working with clients that is agile and responsive to meet the demands of the digital marketplace. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com. 

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

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