NEW YORK, October 3, 2016 – Razorfish, the world leader in helping global brands drive customer obsessed business transformation, today announced it has hired Kevin Mercurio as director of data science for the COSMOS™ platform, a new position. Based in the agency’s New York office, Mercurio will report to Chief Intelligence Officer Samih Fadli.
The hire follows the recent launch of COSMOS, the agency’s Cognitive Marketing Intelligence Platform that provides deep customer engagement, audience-graph intelligence and data-driven activation across all touch-points. Mercurio will further the development of the deep learning algorithms at the nucleus of COSMOS, fueling Razorfish’s ability to learn, reason and predict the needs of consumers along the path to purchase.
Mercurio joins Razorfish most recently from Insight Data Science, where he consulted high growth start-ups and Fortune 500 companies, including Bloomberg, Viacom, Gartner, J.P. Morgan, and BirchBox, to build in-house data science teams. While at Insight, he is credited with helping establish the company’s Data Science practice, having recruited, trained and mentored more than 100 Ph.D. data scientists while serving as program director of the company’s postdoctoral fellowship program.
Prior to Insight, he spent three years as a scientist at CERN, Europe’s premier particle physics research laboratory in Geneva. Mercurio studied at Harvard University where he earned his Ph.D. in Experimental Particle Physics.
“The importance of data availability and intelligence powered by machine learning is much bigger than anyone can anticipate, as marketers are increasingly needing to compete for the attention of their customers in real time,” said Fadli. “Adding Kevin to our team allows us to super charge our marketing intelligence capabilities in order to meet the surging demand from clients for highly intelligent and sophisticated experiences.”
On joining the agency, Mercurio commented, “The ability to quickly and robustly extract actionable insights from data has become crucial for businesses to understand and predict how their customers interact with a brand. Razorfish is on the leading edge of helping brands create customer-centric transformations, and I’m thrilled to be joining this world-class team.”