Carnival Cruise Line Names SapientNitro as Lead Digital Experience Agency

Multi-Year Agreement Focuses On Enhancing Digital Experience For Current and Prospective Vacationers

Miami, Fla. – September 17, 2015) – Carnival Cruise Line, the world's largest cruise operator, has appointed SapientNitro, part of Publicis.Sapient, as the cruise line’s lead digital experience agency. The multi-year agreement will focus on the development and execution of the company’s digital strategy and digital transformation efforts.

“In today’s digital age, the vacation experience often begins online,” said Christine Esteve, vice president of e-commerce at Carnival Cruise Line. “We selected SapientNitro because of their extensive expertise helping companies in the travel and hospitality sector create strong digital experiences for their businesses. We look forward to working with SapientNitro to create a fun and engaging experience that begins before our guests even set sail.”   

Under the agreement, SapientNitro will help Carnival develop and execute its overarching e-commerce strategy, from planning to booking. SapientNitro also will support digital creative, content, analytics, search engine optimization and e-mail marketing – all of which will provide a cohesive digital experience for the customer.

“Carnival has always been a leader in providing guests with an exceptional vacation experience – and for today’s ‘always-on’ traveler, digital is an essential part of the customer journey,” said Joey Wilson, Miami Business Lead, SapientNitro. “We are proud to partner with Carnival to help them create and implement a digital strategy that captures the fun of a Carnival cruise and lets guests begin their vacation with the very first click, tap, or swipe.”


About Carnival Cruise Line

Carnival, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 24 ships operating three- to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Europe, Australia, New Zealand and the Pacific Islands.  The company currently has two 133,500-ton ships on order - Carnival Vista, scheduled to enter service in 2016, and an as-yet-unnamed vessel set to debut in 2018.


About SapientNitro

SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit


SapientNitro and Storyscaping are registered service marks of Sapient Corporation.



Media Contact:

Vance Gulliksen

(305) 599-2600 ext. 16000


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About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

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