(Boston, MA – November 3, 2015) SapientNitro, part of Publicis.Sapient, and production partner Wevr, were awarded “Best in Storytelling in Advertising: VR, AR, Immersive” at Digital Hollywood’s Virtual Reality Entertainment Festival for their groundbreaking VR retail experience for the exclusive New York City boutique, The Apartment by The Line.
“For many retailers and brands, the challenge with VR is not simply to create a captivating experience, but to develop one that strengthens the brand’s story, builds customer loyalty, and generates business results,” said Gary Koepke, Chief Creative Officer North America, SapientNitro. “What sets our demo with The Apartment by The Line apart is that it gives customers the option to purchase within the experience, allowing brands to monetize this new medium – a first for VR.”
The demo, which uses 360-degree video technology and a Samsung Gear VR headset, allows consumers to browse The Apartment, learn more about the items on display and add products to a virtual shopping cart. Upon completion of the demo, the user is instantly connected to an online checkout page to complete the purchase. Preview the experience here.
“We were thrilled to collaborate with SapientNitro for The Apartment by The Line to bring Wevr’s breakthrough interactive 360-degree video technology to the retail space,” said Marcel Samek, Chief Technology Officer of Wevr. “Retail is one of the core industries to be revitalized by VR, and we believe experiences like The Apartment are only the beginning.”
“While VR will likely leave its mark on nearly every industry, perhaps none is poised for transformation more than retail,” said Adrian Slobin, Vice President and Global Innovation Lead, SapientNitro. “We are pleased to be recognized with Wevr as a leader in this space and look forward to working with brands to experiment with this new medium and capitalize on its opportunity.”
SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.
SapientNitro and Storyscaping are registered service marks of Sapient Corporation.
Wevr is emerging as the leading virtual reality studio and distributor of the future, collaborating with the brightest creative minds to produce world-class VR content. From music and interactive stories to short films, Wevr’s content transports viewers into compelling experiences from the comfort of their own home, and is compatible with every VR headset for easy viewing. Recent projects include TheBlu: Encounter, an immersive underwater tour of sea life and Virtual Brainload, a mind-bending experience with Adult Swim. OnWevr, the company’s ongoing grant program demonstrates a commitment to the greater VR community, awarding producers up to $100,000 to bring their immersive experiences to life. Founded in 2010 by Neville Spiteri, Anthony Batt, and Scott Yara, Wevr is based in Los Angeles, California. For more information, visit www.wevr.com.