BOSTON; July 13, 2015 – SapientNitro, part of Publicis.Sapient, today announced that Adobe has certified the company as its first Global Specialized Partner for Adobe Analytics, a key component of the Adobe Marketing Cloud.
Adobe Analytics helps clients deliver optimal brand experiences by providing real time insight into the performance of marketing initiatives. As a result, clients are better able to refine and tailor personalized marketing campaigns and digital experiences across every channel.
The Analytics certification builds upon SapientNitro’s earlier achievement as the first certified Global Specialized Partner for Adobe Enterprise Manager (AEM). AEM enables companies to better organize, manage and deliver creative assets and other content across digital marketing channels.
“Adobe Analytics gives us the power to optimize the customer experience across touchpoints by enabling our clients to capture, manage, and use data to generate insights and personalize interactions,” said Ryan Scott, Vice President and Global Strategy Lead for Digital Marketing Platforms, SapientNitro. “SapientNitro is proud to be Adobe’s first partner to achieve global certifications first in AEM and now in Analytics. This is great recognition of our ability, at a global scale, to leverage Adobe’s market leading digital marketing technologies to help our clients deliver immersive, relevant experiences at the intersection of technology and story.”
SapientNitro and Adobe have worked together to deliver optimized brand experiences for hundreds of clients including NASCAR, ADT, Audi and Henkel.
In order to achieve the Analytics and AEM certifications, dozens of SapientNitro professionals participated in training and passed exams across North America, Europe and Asia Pacific. Today, SapientNitro employs more than 800 Adobe specialists and maintains a Center of Excellence dedicated to Adobe technologies and delivery methodology.
"We are pleased to recognize SapientNitro as the first globally certified partner on both AEM and Analytics," said Jay Sampson, vice president, Global Partners at Adobe. "We are excited to continue working with SapientNitro to drive value for our joint customers."
As part of the Publicis.Sapient platform, SapientNitro’s most recent certifications continue to reinforce Publicis.Sapient as Adobe’s leading partner globally.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud with over 30.4 trillion transactions a year
SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.
SapientNitro and Storyscaping are registered service marks of Sapient Corporation.
Publicis.Sapient, part of Publicis Groupe, is the world’s most advanced and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-on world. With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital - SapientNitro, Razorfish Global, Rosetta and DigitasLBi - with the deep industry expertise of Sapient Consulting. The platform leverages unmatched capabilities in marketing, omni-channel commerce and consulting, underpinned by tremendous depth of technology expertise with significant presence in India, to help clients advance their ways of working, given the daunting new reality of a highly-connected operating environment.