SapientNitro Expands India Leadership With Key Appointments

Creative and client services hires continue to strengthen agency’s ability to meet growing client demand for integrated creative and technology services

Gurgaon/Mumbai–April 28, 2015 – SapientNitro, part of Publicis.Sapient, expanded its leadership in the India market with two senior appointments. Surjo Dutt joins SapientNitro as Creative Lead for the Northern region, and Sharan Sabhachandani Sharma joins as Client Services Lead for the Western region.

The new additions strengthen the agency’s ability to serve the growing demand among brands for its integrated creative and technology services.  Recent new business wins for SapientNItro in India include Taj Hotels, Godrej, William Grant, DBS Bank and DHFL among others.

“SapientNitro’s connected capabilities across business, creative and technology enable brands to answer the needs of today’s always-on consumer,” said Rajdeep Endow, Managing Director, Sapient, India. "We are delighted to add two supremely talented professionals to the team, who I know will have a strong impact on our clients’ businesses.”

Based in Delhi, Surjo has more than 16 years of experience in the industry, and a reputation for creating engaging brand stories for clients including Pepsi, Mountain Dew, Slice, Tropicana, Frito Lay, Nokia, Airtel, Hero Motocorp and UNICEF. In his last role he was Vice President and Executive Creative director at JWT and was the youngest Executive Creative Director in the South Asia region. Under his leadership, the JWT creative team won multiple Effies for Pepsi and Frito Lay, and Abbys for Pepsi and Hero Motocorp.

"Brands’ needs are rapidly evolving to address the always-on consumer,” said Dutt.  “SapientNitro is uniquely positioned to help clients address today’s market with its differentiated blend of creative, omni-channel commerce and technological expertise. The passion and vision of the agency to create cutting-edge, integrated creative and technology brand communications is inspiring and I am thrilled to be a part of this team,” he said.

Sharan Sabhachandani Sharma comes to the agency with almost a decade of industry experience. Prior to joining SapientNitro, Sharan was Business Head for P&G's Fabric & Home Care brands - Tide & Bonux at Leo Burnett. She has worked in India, Philippines, Vietnam, Malaysia and Singapore and well as in Toronto, where she handled Gain (P&G's $1 billion laundry brand) for USA & Canada.

“I’m extremely excited to be a part of the SapientNitro family,” said Sharan. “The agency operates in a unique place at the intersection of story and technology, helping brands create immersive and engaging experiences.”

SapientNitro India recently won two awards at the Goafest 2015 in the Digital Abby category:  a silver and bronze respectively for the DBS Bank Chilli Paneer 2 interactive film and Manipal Global Education digital revamp.

 

About SapientNitro

SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

Business _ Reimagined for a Connected World

www.sapientrazorfish.com |  Twitter: @SR_ |  Facebook: www.facebook.com/sapientrazorfish | LinkedIn: SapientRazorfish | Instagram: instagram.com/sapientrazorfish

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