The Community at SapientNitro Awarded Gold and Silver Outdoor Lions on Second Day of Cannes Lions Festival of Creativity

“Never Stop Riding” Campaign Continues Winning Streak

CANNES, FRANCE – JUNE 23, 2015 – Innovative cross-cultural agency the community at SapientNitro today was honored with two Outdoor Lions at the 62nd Cannes Lions Festival of Creativity for its “Never Stop Riding” campaign, created for the Buenos Aires Public Bike System. The campaign was awarded a Gold Outdoor Lion in the Traditional Illustration category, and a Silver Outdoor Lion in the Travel, Transport & Tourism category.

Today’s wins come on the heels of the agency receiving the Press Grand Prix, and two Press Gold Lions in the Art Direction and Illustration categories for “Never Stop Riding” on June 22. The community at SapientNitro also won a Bronze Press Lion in the Fundraising, Donations and Appeal category for its “Blood Donation” campaign, also created for the City of Buenos Aires.

“We are thrilled that “Never Stop Riding” continues to be recognized with Cannes Lions,” said Joaquin Mollá, co-founder and chief creative officer of the community. “This honor reinforces the fact that innovative creative thinking can be incorporated into any platform. We are proud to accept this recognition on behalf of the many wonderfully talented people in our agency.”

“Never Stop Riding” brings awareness to Buenos Aires’ public bicycle system and its new automated system that includes an expansion of locations and hours of operation. The campaign is running in print and on outdoor billboards throughout Buenos Aires and is supported by advertisements on the wheels of the program’s bicycles.

To communicate the new 24-hour availability of the bike program, the campaign uses illustrations to portray the wheels of a bike as partners in a constant chase – a baby chasing a breast, a dog chasing its tail, moths chasing a light bulb, and a squirrel chasing a chestnut. Each ad incorporates a hand-drawn typeface for the tagline, “The Buenos Aires Public Bike System Now Runs 24/7,” further evoking the movement of a bicycle chain. View the ads here.

The campaign is credited with generating buzz around the ease and convenience of Buenos Aires’ public bicycle system – a program that revolutionized the city more than six years ago by creating not only more than 140 km of bike lanes, but changing the culture of how the city’s residents commute. By the end of 2015, there will be more than 200 bicycle stations throughout Buenos Aires.

“Never Stop Riding” was created by the U.S. team of the community at SapientNitro of which includes: Joaquin Mollá chief creative officer; Jose Mollá, chief creative officer; Fernando Reis, associate creative director; Marcelo Padoca, associate creative director; Fernando Reis, art director; Guilherme Nóbrega, art director; Marcelo Padoca, copywriter; Arthur D’Araujo, illustrator; Sebastian Diaz, group account director; and Daniel Gergely, account director.

 

 

Press Contact:                     

Marielena Santana

DiGennaro Communications

marielena.santana@digennaro-usa.com

646.561.3296

 

About SapientNitro

SapientNitro®, part of Publicis Groupe, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit sapientnitro.com.

SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

 

About the community

the community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012.  It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.  

 

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

Business _ Reimagined for a Connected World

www.sapientrazorfish.com |  Twitter: @SR_ |  Facebook: www.facebook.com/sapientrazorfish | LinkedIn: SapientRazorfish | Instagram: instagram.com/sapientrazorfish

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