(Boston, MA – October 8, 2015) Innovative cross-cultural agency the community at SapientNitro was honored with five 2015 CLIO Awards, including three gold awards for “Never Stop Riding,” a groundbreaking campaign that is credited with generating buzz around the ease and convenience of the Buenos Aires Public Bike System. SapientNitro, part of Publicis.Sapient, also won a bronze CLIO Award for “Moves You,” a consumer campaign developed and executed with LYCRA.
“We are thrilled to be honored with these awards, especially since this campaign played such an integral role in changing the culture of how Buenos Aires residents commute,” said Joaquin Mollá, co-founder and chief creative officer of the community. “We are proud to work with the City of Buenos Aires, an inspiring partner who truly understands the value and power of creative design.”
“Never Stop Riding” is a print and outdoor campaign developed and executed by the Miami-based team of the community and the City of Buenos Aires to promote enhancements made to the city’s public bike system. The campaign, which features whimsical illustrations and hand-drawn typefaces, depicts some of nature’s constant pursuits – such as a dog chasing its tail and a squirrel clamoring for a nut – to convey the program’s new 24/7 availability, expanded locations and automation system.
The community and the City of Buenos Aires received the following honors for “Never Stop Riding”:
· Gold CLIO: Print - Product/Service - Travel, Tourism Utilities
· Gold CLIO: Print Technique - Illustration - Travel, Tourism Utilities
· Gold CLIO: Out of Home - Product/Service - Poster - Travel, Tourism Utilities
· Silver CLIO: Print Technique - Art Direction - Travel, Tourism Utilities
· Bronze CLIO: Design - Posters - Travel, Transport & Tourism
The CLIO Award wins continue a winning streak for “Never Stop Riding.” The campaign has been honored at every major award show in the world this year, including by Cannes International Festival of Creativity, Communication Arts Design & Advertising, Creativity International Awards, El Ojo de Iberoamerica, HOW International Design and Luerzer’s ARCHIVE.
The Bronze CLIO SapientNitro earned for LYCRA’s Moves You is for Film Technique - Apparel - Visual Effects. The ads, directed by Philippe André and shot by world-renowned photographer Rankin, use time-lapse video to showcase the freedom and movement of the fabric as women walk, run and dance through a typical day.
“For more than 50 years, the CLIO Awards have been recognized as one of the most prestigious and coveted honors in advertising, design, and communications,” said Gaston Legorburu, worldwide chief creative officer, SapientNitro. “We are proud to receive these accolades on behalf of our work for the City of Buenos Aires and LYCRA and view them as a testament to the bold thinking and constant pursuit of excellence that drives both our clients and our people.”
SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.
SapientNitro and Storyscaping are registered service marks of Sapient Corporation.
About the community
The community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012. It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.