CANNES, FRANCE – JUNE 27, 2015 – Innovative cross-cultural agency the community at SapientNitro today was honored with a Silver Film Lion at the 62nd Cannes Lions Festival of Creativity for its “The Steves” campaign, created for Rolling Stone Argentina. The campaign was awarded in the Publications & Media category.
“We are again honored to receive this prestigious Cannes Lions, this time for our work for Rolling Stone Argentina,” said Ramiro Raposo, executive creative officer of the community’s Buenos Aires office.
“Rolling Stone has always tapped into youth culture – speaking to the rebels, those that question everything and push the limits,” said Fernando Sosa, executive creative officer at the community. “We are especially proud of this work as it reflects this spirit and encourages today’s youth to keep questioning in order to ignite true change in our world."
A national television campaign airing in Argentina and developed by the community’s Buenos Aires office, “The Steves” was created to align Rolling Stone with the country’s youth, and as the magazine does, galvanize their creative thinking.
The spot pays homage to late tech giant Steve Jobs who wondered one thing – “could it be simpler”— and in turn changed the world. The spot acknowledges that meanwhile millions of people also wonder life’s questions.
From the philosophical to the mundane, in the ad an army of people wearing black turtlenecks, jeans and sneakers – just like Steve Jobs famously did – pose a variety of questions in comedic everyday situations. “The Steves,” ponder everything from: “How could we have landed on the moon, yet we still can’t make a toupee that doesn’t look like a toupee?” to “If technology keeps making our lives simpler, in the future are we going to become less intelligent?” The spot then ends by confessing that we may never know which questions will change the world so we must therefore “question everything.” View the spot here.
The team at the community that created “The Steves” includes: Jose Mollá, chief creative officer; Joaquin Mollá chief creative officer; Ramiro Raposo, executive creative officer; Fernando Sosa, executive creative officer; Fernando Zagales, art director; Juan Mesz, copywriter; Sebastian Diaz, group account director; Lucas Saez, account executive; and Matias Castro, audiovisual producer.
The win comes on the heels of the agency receiving the Press Grand Prix for its “Never Stop Riding” campaign, created for the Buenos Aires Public Bike System. The campaign was also awarded two Press Gold Lions in the Art Direction and Illustration categories, a Gold Outdoor Lion in the Traditional Illustration category, and a Silver Outdoor Lion in the Travel, Transport & Tourism category. Additionally, at this year’s festival the community won a Bronze Press Lion in the Fundraising, Donations and Appeal category for its “Blood Donation” campaign, also for the City of Buenos Aires.
SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit sapientnitro.com.
SapientNitro and Storyscaping are registered service marks of Sapient Corporation.
About the community
the community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watchin 2012. It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.