Cinemax® Releases Groundbreaking Interactive Trailer for New Drama OUTCAST®

Developed by CAMPFIRE, Immersive Virtual Audio and Eye-Tracking Software Allow Fans to Experience the Inescapable Horror of OUTCAST Firsthand

NEW YORK – May 31, 2016 – Cinemax today released an interactive trailer for its new drama series OUTCAST which premieres at 10pm on June 3rd.  The trailer, developed by Campfire, part of SapientNitro, which can be experienced on  www.PossessionBegins.com uses 3D audio technology and eye-tracking software to create an immersive experience that uses viewers’ behavior – in this case, opening and closing their eyes – to explore the premise of the show and interact with the horror of OUTCAST firsthand.

OUTCAST, based on the Skybound/Image comic title by creator Robert Kirkman and artist Paul Azaceta, follows Kyle Barnes, a young man who has been plagued by demonic possession all his life. Now, with the help of the Reverend Anderson, a preacher with personal demons of his own, Kyle embarks on a journey to find answers and regain the normal life he lost. But what Kyle discovers could change his fate — and the fate of the world — forever.

OUTCAST follows a persons struggle with possession how it can feel inescapable.   There’s no relief whether your eyes are open or closed. There’s nowhere to hide. Providing viewers with a one-of-a-kind experience.

 

About Cinemax

Cinemax® is the premier movie destination on television offering a wide variety of film entertainment, combining select and broad-appeal films that showcase Hollywood’s hottest hits, the best in new cinema, action-packed thrillers, wild comedies, classic screen gems and more. Added to the more than 1,000 movies shown yearly are box-office hits that premiere on the channel, giving viewer’s access to new and exclusive films, as well as original primetime high-impact drama series specifically created for the channel.

 

About Campfire

Campfire, a part of SapientNitro, works on a project basis with a range of clients, including HBO, Cinemax, National Geographic, Captain Morgan, and Infiniti. Campfire launches new products and entertainment franchises with participatory campaigns and branded stories that generate buzz, ignite fan cultures and attract consumers. In 2011, Campfire was named MediaPost's OMMA Magazine 'Small Agency of the Year', and in 2013, were awarded Advertising Age's 'Small Agency Campaign of the Year' for their rule-breaking digital and outdoor campaign to launch the Cinemax show, Hunted. For more information, visit http://www.campfirenyc.com.

 

About SapientNitro

SapientNitro®, part of the Publicis.Sapient platform, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

Business _ Reimagined for a Connected World

www.sapientrazorfish.com |  Twitter: @SR_ |  Facebook: www.facebook.com/sapientrazorfish | LinkedIn: SapientRazorfish | Instagram: instagram.com/sapientrazorfish

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