BOSTON – April 27, 2016 – SapientNitro today announced a multi-year partnership with James Cameron’s Lightstorm Entertainment and 20th Century Fox to develop a next-generation digital experience to immerse current and future fans in the world of Avatar. This new ecosystem, designed to link all aspects of the Avatar story world with the four sequels currently in development, will launch in support of the next film and grow with each release.
“With the first Avatar film, we created a world and story that immersed and inspired fans – as we move on to the sequels, we want to enhance that experience through this new digital vision,” said Jon Landau, Avatar producer and Chief Operating Officer, Lightstorm Entertainment. “We are pleased to partner with SapientNitro to help our millions of fans around the globe explore the themes of the Avatar films and connect with the world of Pandora in a deeper, more meaningful and more personalized way.”
“In building this digital world, we wanted to create a fan experience that was unlike anything that has ever been done before,” said John Herbert, Executive Vice President and Chief Information Officer, 20th Century Fox. “SapientNitro is known for their ability to combine story and technology in a boundary-breaking way, making them an ideal partner to help us create a world where our fans’ imaginations can run wild.”
The digital platform, intended to support the Avatar franchise through the release of the sequels and beyond, will create an enduring world that extends the traditional movie-going experience and integrates the franchise’s extensive partner and licensing relationships. The platform, which will leverage SapientNitro’s advanced analytics capabilities to fully optimize the fan experience, will be developed in collaboration with the project’s official technology partner, Hewlett Packard Enterprise.
“With this project, we have set out to create a digital world that captures the emotional power and energy of Avatar and takes the fan experience to a new level,” said Alan Wexler, Chief Executive Officer, SapientNitro. “We are extremely proud to collaborate with Lightstorm Entertainment and 20th Century Fox to help reinvent the digital experience for Avatar and give fans the opportunity to ignite and sustain their passion for the franchise.”
Released in 2009, the first Avatar film generated a global box office revenue of $2.8 billion with more than 190 million tickets sold, and subsequent DVD and video-on-demand sales of more than 50 million worldwide. The Avatar global franchise continues to grow with four sequels in development.
About 20th Century Fox
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation/Blue Sky Studios.
SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.
SapientNitro and Storyscaping are registered service marks of Sapient Corporation.