SapientNitro Named a Leader for Fourth Consecutive Year

In Gartner’s 2016 Magic Quadrant for Global Digital Marketing Agencies

Evaluation Reflects SapientNitro’s Completeness of Vision and Ability to Execute


BOSTON; March 23, 2016—SapientNitro, part of the Publicis.Sapient platform, today announced that it was named a Leader in Gartner’s “Magic Quadrant for Global Digital Marketing Agencies.[1]” This marks the fourth consecutive year that SapientNitro has been positioned in the Leaders quadrant.

The report’s authors, Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk noted, “As marketing leaders are handed more responsibility – for transformative business strategies, differentiated customer experiences and revenue generation – they often seek agency support in achieving their goals.” SapientNitro helps businesses transform to deliver on everything their customers experience across marketing, sales, technology and operations.

For the report, Gartner analyzed 21 digital marketing agencies that compete on the global stage. Agencies were evaluated on completeness of vision and ability to execute.

“The most pressing issue facing business leaders today is determining how to transform their organizations to reflect today’s digital world and best navigate its challenges and opportunities,” said Alan Wexler, chief executive officer, SapientNitro. “We are honored to be recognized by Gartner as a Leader for the fourth consecutive year and view our position as a validation of our belief that business transformation is best achieved through a deep understanding of one’s customers and their journeys.”

DigitasLBi and Razorfish, also part of the Publicis.Sapient platform, joined SapientNitro in the Leaders quadrant this year, we believe further demonstrating the overall strength of the Publicis.Sapient platform in helping clients transform in a digitally disrupted environment. The collective capabilities of the Publicis.Sapient platform, which combines the leading digital pioneers from DigitasLBi, Razorfish, and SapientNitro with the experienced business analysts, technology developers and industry experts of Sapient Consulting, are dynamically configured to help clients as they move away from considering digital an extension of their business and put digital at the core of their operations.

To review Gartner’s full analysis of SapientNitro’s performance in this year’s Magic Quadrant for Global Digital Marketing Agencies, as well that of DigitasLBi and Razorfish, please visit Gartner Magic Quadrant for Global Digital Marketing Agencies.



Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


 About SapientNitro

SapientNitro®, part of the Publicis.Sapient platform, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as FIAT Chrysler Automobiles, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit


[1][Gartner “Magic Quadrant for Global Digital Marketing Agencies” by Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk, March 22, 2016.]

About SapientRazorfish

SapientRazorfish part of Publicis.Sapient is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, enterprise digital transformation, IT modernization, omni-channel commerce, customer experience strategy, change management, digital operations, digital innovation, data strategy and advanced analytics.

Business _ Reimagined for a Connected World |  Twitter: @SR_ |  Facebook: | LinkedIn: SapientRazorfish | Instagram:

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