David Murphy

SVP Global Financial Services Lead London

Now is the most exciting time to be a financial institution.

As the Banking and Insurance Lead for SapientRazorfish across EMEA and the Asia Pacific, I help our clients understand and use the power of rapid technology change to transform their organisations  into digital businesses.

In my role, I am fortunate to be working in an industry that is undergoing rapid change as its customer base shifts to digital channels, regulators push for greater transparency and openness, and competition increases on a daily basis. Power is shifting to consumers, allowing them to take ownership of their data, and to other ecosystem players with whom banks and financial services providers need to partner. Our clients are ambitious, courageous, and want to make a lasting impact for future generations. Business model innovation, digitisation, agile operating models, engineering transformation, and open banking are ideas that when implemented skillfully and at pace, will drive real benefits to our financial institutions’ customers and to their bottom line.

It’s not easy though, and this type of change requires a special partner designed for this change. It goes beyond pure skills. It requires a partner with emotional understanding and a value system built on an unyielding drive to create unparalleled impact for our clients’ customers and colleagues. At SapientRazorfish, our founders defined this value system over 25 years ago. It has been our guiding light as our industry has reinvented itself time and time again. It’s why we come to work every day and it’s what has motivated me over the past 20 years.

I am a technologist at heart, having earned a Bachelors and Masters in Computer Science at MIT in my early years. Later, I expanded my lens on the world of business with an MBA at Columbia Business School.


49 Cities.
5 Continents.
1 Vision.